The Writing Styles That Don’t Work
Whatever you do and however you write, you should be steering way clear of these writing styles. Don’t even consider using them on your blog (unless your blog is one of those exceptions – see below).
But the fact remains – these writing styles aren’t ideal for your blog. If you’re using these stop.
1. The Executive Writing Style
More than likely, your readers don’t have much time to spend on your blog – no more than a few minutes. They want the blog posts they read to be easily understood, written in plain English – without excessive usage of $10 words.
The ‘executive’ does the opposite. It uses long, hi-fi words that we readers don’t want to fight through. It takes a long time to read/understand, it doesn’t encourage discussion or engagement.
Basically, it feels like your boss giving a speech.
Nobody likes that kinda talk – do you?
Although the information may be presented accurately in a structured manner, it still isn’t the ideal tone to use. There is, however, an exception when you have to use this blogging style. (Read about exceptions below.)
2. The Timid Writing Style
If you’ve got an opinion, voice it. Don’t be afraid to. No matter if some might disagree – just go ahead, and speak your mind. It is YOUR blog, after all…
Those who use the “timid writing style” don’t do this. Rather, they’re afraid to voice their opinion – they try to please everybody.
It’s impossible to do that. As a result, they’re afraid to voice their opinion strongly or take a firm stand on what they think is right/wrong.
It’s YOUR blog. Write what YOU believe in.
3. The “I-Don’t-Care” Writing Style
If you don’t care about your blog posts, then I really can’t help you. You’re on way to falling into that mass of 158,000,000 blogs, never to ever see the surface of Google.
The I-Don’t-Care blogging style shows your readers that you couldn’t care less about your subject. The only reason you have a blog is to make money.
And you don’t care about your subject. At all.
As a result, there’s no passion for what you discuss in your blog posts. You’re dry and boring.
The Writing Styles That Does Work
Enough about the tones that don’t work – here’s the one effective blogging writing style – one that’s going to skyrocket your user engagement. Drum roll, please.
The conversational writing tone.
There it is – the conversational writing tone is the most effective style to blog in.
It’s the only one that works.
People don’t want to feel as if they’re being ‘taught’ (remember how much you hated your 3rd grade teacher?).
People want to feel like they’re being talked to.
Like they are in a conversation.
You’re not just droning on and on – you’re asking questions, inviting discussion, provoking thoughts in the reader’s mind.
Elements Of The Conversational Writing Style
The conversational tone usually has a decent helping of the following elements. Indeed, it’s these very elements that make it ‘conversational’, setting it apart from the writing styles that shouldn’t be used.
Personal pronouns are pronouns that refer to a specific person (OK, that might have sounded a little bit like your 3rd grade teacher, right?). The main ones that you’ll want to use in your blog post are “you” and “I”.